Your privacy is important to us. It is the policy of Alpenaura Plastic Surgery & Wellness to respect your privacy and comply with all applicable laws and regulations regarding any personal information we may collect about you, including through our website, alpenaura.com, and any other digital properties we own and operate.
Because our practice provides healthcare and aesthetic wellness services, some information you share with us may constitute protected health information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA). This Privacy Policy governs information collected through our website. For information about how we handle your medical records and PHI, please refer to our Notice of Privacy Practices, available at our office and upon request.
We collect information you knowingly and actively provide to us when using or engaging with our website and services, as well as information automatically transmitted by your device when you access our site.
We may collect personal information when you:
The types of information you may provide include your name, email address, phone number, mailing address, and, in the context of consultation inquiries, general information about the services you are interested in. We do not collect detailed medical history through our website; that information is gathered separately as part of your clinical intake process.
When you visit our website, our servers and third-party analytics tools may automatically collect certain technical information, including:
Our website uses cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyze website traffic. Cookies are small data files stored on your device. You may configure your browser to refuse cookies or to alert you when cookies are being sent; however, some features of our website may not function properly without them.
We use the following types of cookies and tracking tools:
We use the information we collect for the following purposes:
We will not use your personal information for purposes incompatible with those described above, and we will not sell your personal information to third parties.
We do not sell, rent, or trade your personal information. We may share your information in limited circumstances, including:
We work with trusted third-party vendors who assist us in operating our website and conducting our business — including website hosting, email marketing platforms, analytics providers, and scheduling tools. These vendors are contractually obligated to use your information only for the purposes of providing services to us and are not permitted to use it for their own marketing.
We may disclose your information if required to do so by law, regulation, or legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, protect your safety, or respond to a government request.
In the event of a merger, acquisition, or sale of all or a portion of our practice assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
Alpenaura Plastic Surgery & Wellness is a HIPAA-covered entity. Any protected health information (PHI) you share with us — including information exchanged during the clinical intake process, consultations, or treatment — is governed by our Notice of Privacy Practices (NPP) in addition to this Privacy Policy. Information submitted through our website contact and consultation forms is used to respond to your inquiry and, if you become a patient, may become part of your medical record. At that point, it is subject to HIPAA protections.
Important Clinical Note: Our Notice of Privacy Practices describes in detail how we use and disclose PHI, your rights as a patient, and how to exercise those rights. A copy is available at our office and upon request by contacting us at the information below.
If you subscribe to our email newsletter or opt in to receive marketing communications from us, we will use your email address to send you updates about our services, promotions, and news. You may unsubscribe at any time by clicking the unsubscribe link in any email we send or by contacting us directly. We use a third-party email platform to manage our marketing communications.
Our website may contain links to third-party websites, including financing partners, review platforms, and social media networks. These sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
We take the security of your personal information seriously. We implement commercially reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by law. Website inquiry and contact form data is generally retained for a period consistent with our business needs and applicable legal obligations. Medical records and PHI are retained in accordance with Oregon law and HIPAA requirements, which generally require retention for a minimum of seven years from the date of the last service (or, for minor patients, seven years after the patient reaches age 18). When personal information is no longer required, we will securely delete or anonymize it.
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will take steps to delete that information promptly. For patients under the age of 18, parental or guardian consent is required before receiving services. Please contact our office directly to discuss consultations involving minors.
Depending on your location and applicable law, you may have the right to access, correct, or request deletion of your personal information. Oregon residents may have additional rights under the Oregon Consumer Privacy Act (OCPA) once Alpenaura meets the applicable processing thresholds under that law.
Some browsers include a ‘Do Not Track’ (DNT) feature that signals to websites that you do not wish to be tracked. Our website does not currently respond to DNT signals. We will update this policy if our practices change.
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other factors. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. If required by law, we will obtain your consent to any material changes or provide you with an opportunity to opt in or opt out of new uses of your personal information.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out directly to our practice management office:
HIPAA & Medical Records Notice: For questions specifically related to your medical records or HIPAA rights, please contact our Privacy Officer directly at our office address or by phone.
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